Event planners can be one of your most valuable assets as a caterer. If you know one, or a few be sure to treat them right because they can not only help you get your business off the ground, but they can help you thrive in your local community well before and even after you have made a name for yourself.
Caterers can be called on by event planners for any number of events, from business get-togethers to weddings, and anniversaries. It is always important to have someone take the lead for a specific event when an event planner is involved. This can be you, or if you are large enough to have an employee or two it could also be one of your managers. Be sure that it’s someone that is competent and can help with suggestions and along the decision-making process.
Here are a couple of tips that are good for you to know when you are speaking to the event planners:
One of the greatest parts about opening a catering business over a restaurant is the lack of overhead. This leads to a much higher success rate than the restaurant business, and this rate can go up for you exponentially if you continue to provide great food and service to your biggest repeat clients: Event planners.